Epiphany Hair Studio 

The owner of the little studio was Lisa. She had been opened for months, and yet, almost nobody knew she was there.

She ran to the rooftop and cried for help. Fortunately, a small digital marketing agency named Loop Focus answered. During their talk, Lisa claimed that two other graphic artists we unable to make her company the perfect logo.

Lisa had only one requirement: “There has to be a dove in the logo.”

Loop Focus knew right away that Epiphany didn’t only need a logo, it needed a brand—an identity—so that all the people in the land could find her and to get the best hair in the land and eyebrows in the land.

The designs began to flow, and Loop Focus knew of the concepts would win the heart of the little studio owner.

Loop Focus used streamlined curves to help with motion and balance.

Epiphany Hair Studio wanted their brand to express:

• What they do
• Who they are
• Why they do it
• Who they do it for

In pursuit of the studio’s best interests, Loop Focus created a complete font set. Notice how the fonts look as though the letters were cut with shears.

The typography had to be sophisticated and modern for the sake of the people. Epiphany Modern, the typographic font set, was approved.

I guess you could say, Epiphany “made the cut.” ?

A deep exploration for the right colors pleased the little shop owner. Loop Focus suggested that her company identity needed to use these specific colors in everything they do.

Digital mockups samples were provided so that Lisa could visualize her options with illustrated, environmental shots.

(This little bird is still nested.)

Loop Focus knew most people would not notice the well-balanced design—but he knew they would feel it in their hearts.

Grid-checking the logo and nudging it into balance is a standard Loop Focus design practice.

Note: Notice how the wing comes out of the grid. This is for visual impact, it’s called “breaking the grid.”

It was these three birds that made the studio happy. One for every occasion: a vertical, horizontal, and a square.

The logo trials were great, the reward was greater, but that’s not the end of this little fairytale journey.

The little shop owner would peer from her windows upon the city with great aspirations of finally having a sign on her window, so that all the people in the city could rejoice.

(Primitive note-taking helped with designing the sign.)

Loop Focus made digital window signs to make certain Lisa would think it was perfect, and subsequently, to avoid miscommunication with the printer.

(This is an illustration. Not the actual printed sign.)

Epiphany Hair Studio was happy to provide the people with golden, custom-printed, gift certificates—each individually numbered.

Loop Focus was happy to be able to make the distraught people in the land smile. It were as though a ray of light had beamed upon the beautiful people within the humble city.

Lisa’s heart and mind reflected a unique spirit of personalization for her brand and her company’s identity. This is the same personalization that she gives to each of her clients.

It’s safe to say, Epiphany is a cut above any hair studio in the land. And Loop Focus, who was proud to be there for this unbranded company, was humbled at the opportunity to have helped.

What’s wrong with this picture?

Okay, so we may have gone a little over the top. But even though this is just an illustrated concept, presented to Lisa at Epiphany, we just wanted to show her that she had many wonderful options to consider when it comes to advertising her shop.

Aside from giving her windows the real logo treatment, our illustration shows her that she could also add a lighted hang sign, a shop-side banner, and even a paint job 🙂

Thank you, Lisa Lucio and Epiphany Hair Studio, for hiring Loop Focus Digital Marketing Agency for this wonderful, creative journey.

We’re pleased to hear that people randomly take pictures of your logo.