The Client: Epiphany Hair Studio
Industry: Beauty, Personal Care Services
Location: 207 E Hildebrand Ave, SATX 78212
District: Olmos Park
Contact Info: (210) 549-4274
DESIGNING A BRAND
for Epiphany Hair Studio. Branding. Logo Creation. Identity.
What Epiphany Hair Studio Wanted
Lisa, the owner of Epiphany, had hired two logo designers to create the perfect Epiphany company logo. Unfortunately, her search continued.
The Main Challenges
One. Branding: The first main challenge was to find her location. I was on my motorcycle, and because there was no signage, I drove right by it.
Two. Urgency: After meeting with Lisa, I had discovered that Epiphany had already been opened for two/three months without any signage (see picture).
Three. Iconic: Lisa wound not settle for just any logo, she wanted one which would represent her company’s future with integrity.
Four. Deciphering Data: After a long discussion, we brainstormed creatively about her ideal logo which had to have these four elements:
- Incorporate a dove icon (not too religious)
- A designer “look and feel” must be represented.
- Exemplify an upscale look for her target market.
- Be iconic.
What Had To Be Accomplished?
Essentially, designing the ultimate logo that would lend to the identity of a company.
The 5 Adjectives
ICONIC: The logo had to embody coolness.
UPSCALE: An image that could compete with high-end luxury brands.
ELEGANT: Stylish and graceful elements had to be incorporated.
PEACEFUL: A bird of peace without the typical religious symbol look.
MODERN: A streamline, minimal logo that would embrace the future of this company, and reflect its beginning as well.
What’s wrong with this picture?
Experience The Fairytale
Hey, what do you say?
Let's chat over a cup of coffee. 🙂
If you already have a website, allow us to give you an analysis for FREE.
Our Digital Marketing Agency is located in San Antonio, but we can help you all over the world.